JULKKU BRAND
A visual identity and graphic design for the Julkku student magazine 2025-2026 promotional year.

The branding was far-reaching including everything from promotional attire, to brand colors, photography, social media assets and merch including sunglasses, t-shirts, keychains and stickers. The ethos of the brand was Julkku 1978: a bright, lively, retro and all in all fun vibe, just like the student celebration of Wappu when the magazine is published.
The brand combines whimsical illustrations and bright and lively photography.

+ Visual Identity
+ Art Direction
+ Styling
+ Graphic Design
+ Logo
+ Motion Design
+ 3D